Communicating with the Media
A central role of a governing board is to advocate for the mission and vision of the organization within the community. Part of this often involves sharing appropriate information with the public regarding hospital and health system programs and board activities, which can help raise the organization’s profile and improve its public and media perception. This opportunity to “spread the good news,” however, should be balanced with the need to ensure information disseminated is accurate, balanced, and consistent. Be …